ETS | GRE
ART DIRECTION | DESIGN | STOP MOTION | ANIMATION
Copywriter: Colleen Brach
Strategy: Jayelle Dorsainville & Carrie Baczewski
Videographer: Ryan Beacher
UNDERREPRESENTED MINORITY (URM) CAMPAIGN
To create awareness and change perceptions among the Underrepresented Minority (URM) audience, ETS wants to inspire these students to see the possibilities.
For ETS, this is more of a categorical shift campaign than test-centric. ETS has to challenge their perceptions about what it takes to obtain a secondary degree, increase awareness of graduate opportunities, and inspire them to see past their barriers
ON-THE-GROUND INDIA ACTIVATION
ART DIRECTION | DESIGN & ILLUSTRATION | ENVIRONMENT DESIGN
Themed Rooms: A space for interaction and exploration that will surprise, delight and inform.